Anti-Spam Policy

You may only use HTsend to send messages to recipients when you have a lawful basis and appropriate permission to contact them.

For marketing and promotional email, you must have obtained consent or otherwise have a legally permitted basis to send the communication under the laws applicable to you and your recipients. Permission must not be obtained through deceptive, misleading, or unlawful methods.

You are responsible for maintaining appropriate records showing how and when recipients gave permission to receive your communications.

Examples of acceptable permission sources may include:

• A recipient subscribing through your website
• A recipient completing an online registration or signup
• A recipient requesting information, services, or updates
• A customer providing their email address for communications related to an existing relationship
• Other lawful forms of consent or communication permitted by applicable law

You must not assume that permission exists simply because an email address is publicly available.

You may not use HTsend to send email to:

• Purchased email lists
• Rented email lists
• Scraped or harvested email addresses
• Lists obtained from third parties without appropriate permission
• Automatically generated email addresses
• Lists containing recipients who have previously opted out
• Lists containing known spam traps or addresses obtained through abusive collection methods
• Email addresses collected through deceptive forms or misleading practices

You are responsible for ensuring that your contact lists are collected and maintained lawfully.

Marketing and promotional messages must:

• Clearly identify the sender
• Use an accurate and recognizable sender name
• Use an accurate subject line
• Clearly communicate the purpose of the message
• Include a valid way for recipients to unsubscribe
• Honor unsubscribe requests promptly
• Include any legally required business or contact information
• Comply with applicable email marketing and privacy laws

You must not disguise a promotional message as a personal, transactional, security, account, or service-related message.

HTsend may be used for legitimate transactional or service-related communications, such as:

• Account notifications
• Password and security notifications
• Order confirmations
• Payment confirmations
• Invoices and receipts
• Service notifications
• Customer support communications
• System notifications
• Important account updates
• Other communications directly related to a transaction or service

Transactional messages must accurately reflect their purpose. You must not use a transactional message as a way to circumvent marketing-email requirements or send unrelated promotional content to recipients who have not agreed to receive it.

Where applicable, recipients must still be provided with legally required choices regarding communications.

Marketing emails must provide recipients with a clear and functional method to stop receiving future marketing communications. Unsubscribe mechanisms must:

• Be easy to find
• Be easy to use
• Work without requiring unnecessary information
• Not require recipients to create an account solely to unsubscribe
• Not require recipients to send a justification for unsubscribing
• Be honored within the period required by applicable law

Once a recipient has opted out of marketing communications, you must not continue sending them marketing email unless the recipient later provides valid permission or another lawful basis applies.

You must not attempt to circumvent an unsubscribe request by using another email address, sender identity, domain, or account.

You are responsible for maintaining appropriate suppression lists. When a recipient opts out, their address should be suppressed from future marketing campaigns as required by applicable law.

Suppression information must not be used to recreate, rebuild, purchase, or otherwise circumvent an opt-out list.

HTsend may maintain technical suppression and abuse-prevention information necessary to prevent repeated delivery to recipients who have complained, unsubscribed, or otherwise indicated that they do not want messages from a sender.

All email sent through HTsend must contain accurate and non-deceptive sender information. You must not:

• Impersonate another person, company, organization, or brand
• Use a misleading sender name
• Forge email headers
• Manipulate routing information
• Use deceptive reply-to addresses
• Hide the actual identity of the sender
• Use domains or addresses that you do not have authorization to use

The sender should be reasonably identifiable to the recipient.

Subject lines and message content must accurately represent the purpose of the email. You must not use:

• False or misleading subject lines
• Deceptive claims
• Fake account warnings
• False payment notices
• Misleading delivery notifications
• Fake invoices or receipts
• Messages designed to impersonate legitimate companies
• Content intended to trick recipients into opening or interacting with an email

The content of an email must not materially misrepresent who sent the message or why the recipient is receiving it.

HTsend may not be used to send email associated with unlawful, abusive, fraudulent, deceptive, or malicious activity. Prohibited activities include, but are not limited to:

• Spam
• Phishing
• Credential theft
• Identity theft
• Malware distribution
• Malicious links or attachments
• Fraudulent payment requests
• Impersonation
• Account takeover attempts
• Illegal goods or services
• Content intended to facilitate criminal activity
• Harassment or abusive campaigns
• Mass unsolicited messaging
• Deceptive affiliate campaigns
• Messages designed to evade spam filters or abuse controls
• Any activity that violates applicable law

HTsend may restrict additional categories of content or activity when necessary to protect recipients, infrastructure, or email deliverability.

Affiliate marketing and third-party promotional campaigns must comply with this policy. You may not use purchased, rented, scraped, or otherwise unauthorized lists for affiliate campaigns.

You must have the appropriate permission or lawful basis to contact recipients and must clearly identify the sender and commercial nature of the communication where required.

Senders are expected to properly configure the domains used for sending email. Where applicable, senders should maintain appropriate email authentication and domain configuration, including:

• SPF
• DKIM
• DMARC
• Valid DNS records
• Proper sender-domain configuration

You must not configure authentication records in a way that falsely represents ownership or authorization over another party's domain.

HTsend may require domain verification or other technical verification before allowing email to be sent from a domain.

Senders must maintain healthy mailing lists and remove or suppress addresses that repeatedly generate permanent delivery failures. You must not repeatedly send messages to addresses that are known to be invalid or permanently undeliverable.

Repeated delivery to invalid addresses may negatively affect sending reputation and may result in restrictions on your account.

You are responsible for monitoring recipient complaints and maintaining responsible sending practices. A high or unusual level of spam complaints may result in:

• Temporary sending restrictions
• Campaign suspension
• Domain restrictions
• Account review
• Account suspension or termination

HTsend may take action when complaint activity indicates that recipients are receiving unwanted or unauthorized messages.

Email deliverability depends on responsible sending behavior. You must not attempt to manipulate or circumvent systems designed to protect email recipients or maintain sender reputation. This includes:

• Rotating domains to avoid reputation controls
• Rotating sender identities to bypass complaints
• Creating multiple accounts to evade restrictions
• Repeatedly sending to invalid addresses
• Attempting to bypass suppression mechanisms
• Sending through unauthorized domains
• Deliberately disguising the origin of email
• Using technical methods designed to evade spam detection

Creating another account does not permit a sender to continue activity that has already been restricted or terminated.

Senders are responsible for sending email at a volume appropriate to their legitimate audience and sending history. Sudden or abnormal increases in sending volume may trigger additional verification, review, or temporary restrictions.

Large-volume senders should maintain:

• Clean contact lists
• Consistent sending practices
• Proper authentication
• Appropriate bounce handling
• Appropriate complaint monitoring
• Functional unsubscribe mechanisms
• Clear sender identification

Sending volume alone does not establish permission to contact recipients.

You must be able to explain where your recipients' email addresses came from. If you obtain contacts from another organization, platform, service, event, partner, or third party, you are responsible for ensuring that the contacts can lawfully be used for the messages you intend to send.

The fact that a third party provides or sells a list does not automatically establish permission to send marketing email to those recipients.

You are responsible for complying with applicable privacy and data-protection requirements when collecting, storing, and using recipient information. You should only collect and use the information necessary for legitimate communication purposes and should maintain appropriate safeguards for recipient information.

Your use of recipient information through HTsend must comply with applicable privacy laws and your own privacy policy.

HTsend may monitor sending activity and related delivery signals for security, abuse prevention, service protection, and compliance purposes. This may include reviewing indicators such as:

• Bounce rates
• Spam complaints
• Sending patterns
• Sudden volume changes
• Authentication failures
• Recipient engagement signals
• Unsubscribe activity
• Invalid recipient rates
• Abuse reports
• Other technical indicators associated with responsible email delivery

We do not need to wait for a specific complaint before taking action where activity presents a clear risk to recipients, the service, or email infrastructure.

Depending on the circumstances, HTsend may:

• Request additional information
• Restrict sending
• Pause campaigns
• Require domain verification
• Suspend an account
• Disable specific sending functionality
• Reject messages
• Permanently terminate an account

Enforcement decisions may be based on the overall circumstances and available technical information.

If an account is suspended or terminated for spam, abuse, fraud, or another violation of this policy, the account holder must not create another account to continue the prohibited activity. Attempts to circumvent enforcement may result in additional restrictions.

If you believe an email sent through HTsend violates this policy, please report it to abuse@ht-send.com.

When reporting abuse, please provide as much useful information as possible, including:

• The sender's email address
• The recipient address, if appropriate
• The subject line
• The date and approximate time received
• A copy of the message or relevant headers, if available
• Any other information that may help us investigate

We review abuse reports and may take appropriate action based on the information available.

HTsend provides email infrastructure and sending tools. The account holder remains responsible for:

• The recipients they contact
• How email addresses were collected
• The legal basis for sending messages
• The content of their messages
• Their sender identity
• Their sending practices
• Their unsubscribe process
• Their suppression lists
• Their compliance with applicable laws

Using HTsend does not transfer these responsibilities to HTsend.

All email sent through HTsend must comply with applicable laws and regulations in the jurisdictions relevant to the sender and recipients. Depending on where you operate and where your recipients are located, this may include requirements relating to:

• Commercial email
• Electronic communications
• Privacy
• Data protection
• Consumer protection
• Marketing consent
• Unsubscribe requests
• Sender identification
• Record keeping

Examples may include the CAN-SPAM Act, CASL, GDPR, UK PECR, and other applicable national or regional requirements. You are responsible for determining which requirements apply to your particular communications.

We may update this Anti-Spam Policy from time to time to reflect changes in our services, applicable requirements, security practices, or email-delivery standards. The updated version will be published on this page with a revised effective or updated date.

If you have questions about this Anti-Spam Policy or need to report an abuse issue, contact abuse@ht-send.com or visit htsend.com.